Job Description

As a Digital Marketer, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s brand, products, and services. You will play a key role in increasing website traffic, improving lead generation, and enhancing customer engagement through various digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

• Optimize SEO strategies to improve organic traffic and search engine rankings.

• Manage content creation for websites, blogs, social media, and email marketing.

• Track and analyze key performance metrics and generate reports on campaign effectiveness.

• Conduct market research to identify trends and customer preferences.

• Develop and manage social media strategies to increase brand awareness and engagement.

• Implement and monitor paid advertising strategies (PPC, display ads, retargeting).

• Collaborate with the design and development team to enhance digital experiences.

• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications

Required Skills:

• Proven experience in digital marketing, SEO, and social media management.

• Strong knowledge of Google Ads, Facebook Ads Manager, and other digital advertising platforms.

• Proficiency in analytics tools like Google Analytics, Google Search Console, and SEMrush.

• Experience with email marketing platforms (Mailchimp, HubSpot, etc.).

• Strong copywriting skills with an understanding of audience engagement.

• Ability to analyze data and make data-driven marketing decisions.

• Excellent communication and teamwork skills.

Preferred Skills:

• Experience with WordPress or other CMS platforms.

• Knowledge of graphic design tools (Canva, Adobe Photoshop, etc.).

• Experience with eCommerce marketing and conversion rate optimization (CRO).

• Knowledge of marketing automation tools.